Darrell Bricker | Trends to Watch in 2017

With a new year upon us, organizations are fine-tuning their strategies to stay ahead of the curve. As the head of Ipsos Public Affairs, Darrell Bricker has his finger firmly on the pulse of public opinion, allowing him to provide an unparalleled perspective on the trends affecting business and the economy.

We sat down with Darrell to hear what shifts are set to make waves around the globe in 2017.

Trend #1



2016 saw some significant swings in public opinion in two of the biggest economic nations in the world: The UK’s Brexit vote and the election of Donald Trump. This year will see elections in France, Holland and other jurisdictions. There are many things driving this change, but Darrell asks if this is the year we can fully understand it and whether or not we can direct this sentiment into positive outcome for society.

Trends #2 & 3

Aging Population & Move to Cities

While youth & millennials may be getting all the attention, the truth is, they are becoming a smaller part of society (though, according to Darrell, still very influential). We’re seeing that we are not only living longer and but sticking around the workplace through what used to be seen as retirement ages.

Over the past 20 years, we’ve seen this massive move of people from urban to rural life. The UN now predicts by 2050, 2/3’s of us will live in a major city. 

What are we doing to address the needs of elderly and people living in cities? These are the two big trends that will set the political and business agenda going forward. Darrell’s highly customized presentations will look at these trends to show you just where you need to be looking as we become an older, urban-dwelling society.


Learn more about how Darrell’s insights can help your organization be future-ready by reviewing his speaker profile or by contacting us.