Darrell isn’t your typical numbers guy. An engaging and relaxed business speaker, he presents data in a way audiences can relate to. He brings the latest insights backed by one of the world’s leading market research firms. Darrell tailors his presentations to speak specifically to the trends that are most important to your audience. While his comments and observations are driven by research, he also shares his personal observations gathered from over 25 years of working with some of the world’s most important public and private sector organizations.
His fresh insights will help inform better decisions. As the CEO for IPSOS Public Affairs, Darrell provides strategic advice to clients within the public, corporate and not-for-profit sectors. In his past roles, Darrell worked within the Prime Minister’s Office as the director of public opinion research and has been further involved as a consultant for clients within public and private sectors.
He is an active member of both the American Association for Public Opinion Research and the Marketing Research and Intelligence Association. Darrell is also the founding President of the Canadian Association for Public Opinion Research. Darrell has co-authored several bestselling books on public opinion, including (with John Ibbitson) The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future and (with John Wright) Canuckology: From Dollars to Donuts — Canada’s Premiere Pollsters Reveal What Canadians Think and Why and What Canadians Think About Almost Everything.
He has been a regular commentator on public affairs for Reuters News, Global TV, CTV Canada AM, CTV National News, CTV NewsNet and CBC NewsWorld, and has also written for the Institute for Research on Public Policy, the Fraser Institute and The Globe and Mail.
Darrell is a passionate supporter of Canada’s military. In addition to being the Honorary Colonel for the Queen’s York Rangers, he is a member of Canada Company, an organization that raises funds to support the families of Canada’s soldiers. Darrell is also on the campaign cabinet for Fort York, Toronto’s oldest military facility. In recognition of his support to Canada’s military he was awarded a commendation by the head of the army.