Darrell Bricker

Based on Darrell’s new 2020 book Next: Where to Live, What to Buy, and Who Will Lead Canada’s Future, this presentation focuses on the single factor that will have the biggest impact on the future of your sector: demographics.

Why demographics? Darrell shows us just how little we know and understand about current Canadian demographics, and what we think we know is actually wrong. That’s a big problem. When our demographics and needs change so does the demand. When demand changes organizations MUST also change quickly to meet the new supply. Those who don’t are destined to be left behind. Our population is aging at an unprecedented rate and at the same time as we are experiencing a sharp decline in fertility rates in Canada. These trends are changing the way we function in society today.

This presentation will help audiences understand what Canadians will want and need as we move into the 21st Century. Darrell explains the growing trends based on relevant, accurate, and extensive demographic data.

There was once a time when thought-leaders were warning us about the perils of our rapidly increasing global population. Now the data is telling quite a different story. In this presentation, based on his book of the same name, Darrell Bricker shows audiences how the global population will soon begin this decline, dramatically reshaping the social, political, and economic landscape. Drawing on a wealth of research and firsthand reporting, Darrell’s customized presentation will illustrate the dramatic consequences of this population loss and what this means for your organization. Audiences will be equipped with the insights and tools to identify opportunities around HR/workforce, target markets, product demand and more.

Technological, economic and geopolitical changes have had a massive impact on the banking and finance sector in recent years. But what’s coming next? Darrell Bricker believes the single factor that will have the biggest impact on the future of the banking and finance sector is demographics.

In this customized presentation, Darrell shares with audiences the current data and answers the questions that matter most to their organizations. How will the banking and finance sector position itself to serve the growing and changing demand from aging customers? What is the financial industry going to do to help ‘Generation Anxious’? How fast will the rate of generational financial transfer occur and how big of an impact will it have? This presentation will put it all into perspective in a way that’s easy to understand and use in your business.

Key Takeaways:
• The demographic shift changing demands and changing supply.
• The banking & financial impacts of suburbanization, expanding solo living, growing multiculturalism, and a population that’s shifting geographically.
• How to position your organization to reach and cater to the needs of high-value demographic consumers.

Human Resources professionals are facing more pressures than ever before as the population ages. Where will your experienced workforce come from? What new skills will they need to advance your organization in the midst of constant change? Trends around automation, shifting skillsets, low immigration, and urbanization, have all contributed to a scarcity of specific talent.

Where will you find the diverse and skilled workforce you need in the future? In this presentation, Darrell Bricker uses data and insights from his research from Empty Planet, customized to HR organizations. Audiences will leave with the insights needed to build future-ready HR strategies to deal with the upcoming demographic shift.

Key Takeaways
• Insights on the current demographics of your future workforce, and where to find the talent you need to thrive.  
• Identify the wants, needs, and desires of your future workforce.
• The strategic adjustments needed to meet the realities of a pending Empty Planet.

Throw out your actuarial tables. Darrell Bricker shares with insurance professionals the realities around our aging population as people are living healthier and longer lives.

There are other demographic issues to consider like how can organizations meet the unique needs of women and men? The future customer market will be the aging market. Bricker reveals how the current data points to the value of putting a strategic focus on older customers. In addition, Darrell will discuss a few big growth opportunities, from under-insured immigrants to extended healthcare and more.

Key Takeaways:
• The future customer market will be the aging market. He’ll explain the benefits of focusing on older customers.
• Tactics for how organizations can shift their policies to better match the demographic realities.
• Look at big growth opportunities in Insurance.

Darrell also offers industry-customized presentations on Human Resources, Insurance, Manufacturing, Product Development and more. View a full overview of his presentations here.

The single factor that will have the biggest impact on the future of the pharmaceutical industry is demographics. Collectively, we know very little about how our population is changing. But what about what we think we already know?

Organizations often focus on younger audiences; the next wave of potential customers and consumers. But are they wrong to focus on this group? Perhaps very wrong? Darrell Bricker has some powerful insights about our current demographics.

It’s an important factor for organizations to get right. When the nature of people changes, so too does the nature of demand. When demand changes organizations need to change supply. Those who or are slow to adapt or don’t recognize the demographic shifts are likely to fall behind.

In this customized presentation, Darrell Bricker shows audiences how demographics are changing the demand for specific pharmaceutical products. With fascinating insights on aging populations and changes in fertility rates, Darrell will equip audiences with data needed to think differently about the future of Canadians and how the demographic changes will likely impact the Pharmaceutical industry.

Key Takeaways:
• How pharmaceutical organizations can position themselves to serve the changing needs of customers.
• How demographic shifts will provide new opportunities for organizations.
• The people-based considerations to make when allocating resources to research & demand.

Darrell also offers additional presentations on Manufacturing, Product Development and more. View these presentations here.