Youth and experience. Once seen as inharmonious within the business world, these two characteristics are prized like never before thanks to a new wave of young business leaders uprooting the old models of success. Keynote speaker Manu ‘Swish’ Goswami is one of those breaking the stereotype, and true to form, he’s doing it in an unconditional way. Currently a student at the University of Toronto, he has taken a gap year to explore his entrepreneurial pursuits & is seeing a string of success in the process.
Don’t let his age fool you, Swish is full of unique insights relevant to today’s most pressing business challenges. He is a serial tech entrepreneur (COO & Co-Founder of Dunk), LinkedIn Youth Editor a Fortune 500 consultant (for Google and American Express), venture capitalist (at JB Fitzgerald Venture Capital founded by NBA player Trevor Booker), and UN Youth Ambassador.
Most recently he launched a new business SuperFan, a mobile application and web platform that helps influencers, brands and agencies discover and reward their top fans. Influencers and agencies finally have a direct channel to influential and passionate fans, qualified to fit the demographics of any social campaign.
Swish offers up some of his business insights on an issue many organizations are currently challenged by engaging young employees.
The problem: how to lead & engage a workforce of younger employees
This is a question many businesses are having a hard time grappling developing strategies for. The characteristics of this generation are varied and seemingly impossible to pin down (just ask fellow speaker David Allison who has done pioneering research on demographics). A successful engagement strategy is fueled by a deep understanding of employee attitudes and needs.
A thread that binds
Swish believes social causes have the power to engage young people by meeting some of these employee needs & aligning with their attitudes. The numbers show just how interested young people are in social causes: over a recent two year period, approximately 1.7 million social ventures have been created and registered worldwide by people under the age of 20. This isn’t a big surprise given that millennials tend to represent the most progressive demographic in their respective societies.
Part of Swish’s unique background includes building high-impact social ventures including World Youth Fund and Rafiki Media. The World Youth Fund, is the world’s first and only youth social capital fund that allows youth entrepreneurs to apply for grants and tap into a global network of corporate donors. Rafiki media is a social-first digital shop that builds brand equity through creative campaigns. These are just some of the experiences Swish applies to his presentations to help organizations improve engagement with millennial employees.
Engaging young employees through causes:
Philanthropy is good business: