NSB Logo Jeremy Miller Jeremy Miller

Jeremy Miller

Speaker Exclusive

Toronto, Ontario, Canada

Branding Expert & President of Sticky Branding

As the author of  The Globe & Mail bestseller Sticky Branding, Jeremy Miller helps audiences build their brand with actionable tools, books, and services. He believes that branding isn’t about logos or taglines, it’s about the bond you form with your customers — a bond where they choose you first. When your customers know your brand, like it, and trust it, they will choose it first. That’s what it means to have a Sticky Brand. Jeremy is a marketing speaker who shows organizations of all sizes how to stand out, attract customers, and grow remarkable brands.

Keynote Speeches

Sticky Branding: How to Get Customers to Choose You First!

Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, or colors. Branding is about the bond you form with your customers — a bond where they choose you first. This is what separates average organizations from Sticky Brands.

But here’s the challenge. The pace of change is accelerating, especially when it comes to marketing and growing your business. The strategies that worked so well 3 years ago are running out of steam. Does your team have the ability to adapt to win?

In this interactive keynote, Jeremy Miller will show you how to win when the rules keep changing. You’ll learn how to connect with your customers so they know your brand, like it, and trust it — and ultimately, choose it first.

Audiences will walk away learning:
• How to form long-lasting bonds with your customers.
• How to grow your brand when the marketing rules keep changing.
• How to get customers to choose your brand first.

Marketing Disrupted: How to Stand Out in an Oversaturated World

Digital marketing is oversaturated and underperforming. We are at a crazy turning point. According to the research, 50% of articles published have no likes, shares, comments, and probably no views. It’s incredibly frustrating. We compared marketing campaigns for over five years. Today, it is taking 10x the budget to generate 30% of the result. In this interactive keynote, Jeremy Miller asks, “How do you stand out and attract customers in an oversaturated market?” The solution isn’t more digital marketing, it is in your brand. He shows you how to turn your brand into the ultimate sales machine.

Key takeaways:
• Simple Clarity: How to get your brand messaging razor-sharp so everyone gets it, fast.
• Be Everywhere: Choose a few key markets to focus your marketing on so that you create the impression your brand is everywhere.
• First Call Advantage: Focus on relationships. Get your prospects, customers, and centers of influence to know your brand, like it, and trust it so they choose it first.

Everything Starts with a Name: How to Make Your Brand Unforgettable

Every entrepreneur, business owner, and marketer has to name something — at least once. It’s part of the job. You need a name to start your business, create a product, launch a campaign, or share an idea. Everything, literally everything, has a name.

And how you name things is an immense opportunity for you and your team! There’s a pull to look for ideas externally, especially when it comes to marketing. That’s a shame. You are creative. Your team is creative. And inside your organization is immense creative potential.

In this fun and interactive keynote, branding expert Jeremy Miller shows you how to unlock the creative genius in others to solve complex problems. You discover simple, proven steps to be more creative and how to use those skills to grow your business and brand.

The ideas come alive as you learn about the persuasive power of names, how they get stuck in your mind, and the origin stories of fascinating brands. The talk brings together humor with exercises and big ideas. You will learn how to make your business and brand unforgettable!

Audiences will leave understanding:
• Everything starts with a name, and you are naming things constantly! Every product, service, system, and idea all use names to create meaning.
• How to harness the creativity of yourself and your team to solve complex problems.
• The origin stories of fascinating brands, and what you can learn from their experiences to make your brand unforgettable.

Spark Engagement: How to Grow Your Brand with Content Marketing

The five best words you can hear a customer say are, “That’s interesting. Tell me more.”

When you get a customer to say that you’ve caught their attention. They’re listening and responding. They’re having a conversation with you and your company. This is powerful, because conversations make your brand sticky.

Branding expert Jeremy Miller shows you how to use Brand Storylines to spark engagement. You will learn how to create content and marketing campaigns that make your brand stand out. This is a funny, interactive talk. You will learn practical, tactical ideas on how to grow your brand right away.

Audiences will learn:
• How to get your customers saying, “That’s interesting, tell me more!”
• How to create Brand Storylines that spark conversations and engage your market.
• How to build relationships early and often with prospects and customers so they know your brand, like, trust it, and choose it first.

 

Built to Last: How Family Enterprises Grow Through the Generations

Customers trust family businesses more. The family — or more accurately a company’s heritage — is a mark of trust. It may not be the reason why a customer buys your products and services, but it can enhance your brand’s loyalty and affinity.

But there is a constant tension. The strategies and tactics that made the first (or current) generation successful won’t necessarily make the next generation successful.

Drawing on a decade of research plus his own experience growing up in a family business, Jeremy Miller shows you how to grow your brand through the generations. In this interactive talk, you will learn how to grow your family business brand and make it a mark of trust.

You will leave understanding:
• Why customers trust family businesses more, and how to leverage that.
• How to create a strong brand to grow through the generations.
• How to have hard conversations with your family on how to lead the change ahead.

Platform Plus Presentations

Unique formats and ways to connect with audiences.
Workshop | Brand Building: Position Your Brand to Win
Brand Builder is focused on you, your business, and your results. This isn’t a training course. This is your opportunity to create your brand strategy. In this interactive workshop you will define where to play, how to win, and how you want your brand to be known. We distill these big ideas into a simple, practical strategy: A Brand on a Page. In a page or two you will be able to define your brand strategy and how you plan to grow to the next level. At the end of this workshop you will see your brand in a whole new light, and be excited by the possibilities of what you can achieve right away.

Audience reviews:

  • He did a phenomenal job presenting his topic of brand storytelling. He engaged the audience, taught them something new, and all the while made them chuckle. His presentation was well received over social media. As a marketing manager and onsite social coordinator for an event company, I would highly recommend Jeremy as a speaker and thought leader. Not only did he perform fantastically during his presentation, he was also great to work with along the way and provided interesting & knowledgable content to the conference attendees before and after the event.

    - Senior Marketing Manager, Strategy Institute
  • Jeremy’s presentation was a highlight of the day. He received the highest audience feedback of all our speakers.

    - Managing Director, Canadian Association of Family Enterprise Central Ontario
  • He works tirelessly to customize, personalize and bring a unique, relevant perspective to each and every keynote. His passion and belief in helping businesses succeed and move to the next level is evident in his approach. I would highly recommend that you consider Jeremy Miller for your next event.

    - Managing Director, CAFE GTA
  • Jeremy Miller has started a revolution in our organization... It was a fast and enlightening 45 minutes presentation. I was very impressed with Jeremy’s speaking ability. The in-depth knowledge of his craft allowed him to rapidly adapt his presentation to our Associates’ specific needs after only seeing them for a few minutes, while keeping the material relevant for all who attended. Jeremy asked engaging questions and forced our team to work as a group to better understand our operation.


    - General Manager, Leon's Furniture
  • Jeremy's presentation hits a home run! He connected with our audience, engaged us in meaningful conversation, spirited debate and motivated us to think bigger...I left energized with 2 pages of key messages and ideas for what we could do better. Jeremy is a talented speaker and impactful story teller.

    - Director of Marketing, ProVision

Speaker Biography

Jeremy is a globally recognized branding expert and author of Sticky Branding and Brand New Name.

His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his salespeople or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.

It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands.