NSB Logo David Allison David Allison

David Allison

Speaker Featured

Vancouver, British Columbia, Canada

Global Values Leader, Human Behavior Expert, Founder of the Valuegraphics Project

David Allison is the human behavior expert behind the most complex global inventory of human values ever built. By driving straight to the heart of human motivation, David helps organizations inspire and influence people in record-breaking numbers.  His keynotes are individually customized for each audience, pinpointing the specific values that will inspire the prospects, investors, donors…the people your attendees want to reach.  Using data that’s never been available before, David finds the shared values that resonate at our very core, at the level of pure instinct. His research proves that our values unite us, and that they do far more than demographic labels like age or gender ever will. If we let them, our shared human values will lead us to a more inclusive, equitable,  and unified world.


Keynote Speeches

Virtual Keynotes & Webinars
Contact us for more information about this speaker & their virtual presentations. Click here for some of the most popular formats for virtual events.
Our Values Unite Us

The Values-Driven Way to Tackle Anything, Together

  • Understand how values drive the agenda for everything in the world today.
  • See how we waste trillions of dollars each year using demographics to understand people, with eye-popping statistics from the global value graphics database.
  • Learn how human values can transform the way we work, and the kind of world we live in tomorrow.
  • Be inspired to change how you look at people, and leave with the tools you need to succeed in a values-driven world.
Finding Your Focus In The New Values Economy

The Science of Values & Influence

  • Answer the burning question: “How can we engage people, and influence the decisions they make?”
  • Discover the specific shared values of customers, prospects, investors, members … any group of people your audience wants to reach.
  • Learn how to use custom research findings to reach people deep inside their hearts, and engage with them like a trusted friend.
  • Create values-driven solutions that will resonate deeply with the people you care about most.
Breakthrough Data to Influence (Whoever You Want to Reach)

The Values-Driven Science of Mass Motivation

David takes the stage and delivers custom research findings in a dynamic TED-style presentation that answers the burning question: “How can we influence people?”  His keynotes reveal the specific human values that will magnetically attract customers, prospects, investors, members…or whoever else your attendees want to reach. He explains how to use the transformational power of human values to tap into human hearts and minds, and engage people at the level of pure instinct. Lululemon, PayPal, and the United Nations Foundation use valuegraphics …and now your audience can too.

Your attendees will learn: 

  • The specific values that will influence the people they want to reach
  • How to use Values Thinking to develop values-driven solutions
  • How to catalyze colleagues and become a values-driven team

This is an enormous advance in the science of values and influence – exclusively created for your attendees – that gives everyone in the room a completely unfair competitive advantage over those who stayed away.

Mythical Millennials, Boomers and Gen Z: Ditch the Demographics

The Values-Driven Way to Discover Your Real Audience

David Allison begins his signature keynote by dispelling demographic myths. Boomers aren’t all bad with technology. Millennials are no more in love with avocado toast than anyone else. And Gen Z are not one enormous hive mind. In fact, we live in a post-demographic world where labels like age, gender, income, and education only describe what people are, not who they are. It’s clear we need a more accurate way to understand each other.

So, David’s team built the first global inventory of core human values. The data reveals how our values unite us across all demographic labels. He shows your attendees how to find the shared values required to influence any group of people they want to reach. And he inspires everyone to discard demographic stereotypes. “If we just change the way we look at each other,” he says, “we can create a values-driven world.” 

Your attendees will learn:

  • How to find the shared values of the people they want to reach
  • A brainstorming model that leads to values-driven ideas
  • How to convince colleagues to embrace the power of shared human values
Customized Keynotes

David will create a custom keynote packed with powerful insights from the proprietary Valuegraphics Database of surveys from around the world. This is the new science of understanding and changing behavior and it’s 8X more powerful than ever before.

David also offers customized presentations on cannabis, real estate, luxury, retail and more. View a full list of his presentations here.

Platform Plus Presentations

Unique formats and ways to connect with audiences.
Valuegraphics Consulting
David Allison's Valuegraphics guidelines for your organization will multiply the effectiveness of your planning, design and marketing communication efforts as much as eight times over.
The Values-Driven Power Panel
We share our research insights with three to five panelists of your choosing in advance of your event. On stage, David facilitates a lively discussion and pulls out insights that resonate deeply with the audience. These are the thought-leaders they respect, sharing their values-driven ideas.
Valuegraphics Micro-Workshops: A Unique Interactive Opportunity
Event planners are searching for more engaging and collaborative educational programs. Adding Micro-Workshops to your event gives your attendees both a transformative keynote speech, plus the opportunity to custom-tailor the take-aways in a private one-on-one consulting session. Each 30-minute micro-workshop guides just one person (or one team from one company) as they use the custom data from the keynote, roll up their shirt sleeves and actually get the work done. They will leave with an implementation plan to engage and influence the people they want to reach with the enormous power of shared human values. Because it's all about values. Always has been and always will be. When you know what people value you can speak directly into their heart, and engage them like a trusted friend.

Audience reviews:

  • So customized for us, a whole new perspective, a joy to work with. Book him!

    - VP Member Services, National Gift Association
  • Smart, relevant, engaging: an absolute delight to work with. On a scale of 10, he’s a 12!
    - Director of Education, Canadian Society Of Association Executives
  • David is one of our favorite speakers to book for business conferences. Each time he speaks, the feedback from delegates is excellent.  They enjoy his energetic and fun delivery but more importantly leave with information that asks them to look at the world in a different way.  Pushing people out of their normal day-to-day thinking is a part of what educational events such as ours strive to do, and David helps us meet those objectives regardless of the size or makeup of the audience.

    - Director, Conference Management & Marketing | Global Exhibitions | INFORMA EXHIBITIONS
  • Our internal shared values and those of our customers must be a priority, and David's research makes values a useful tool for meeting business objectives. He's a great speaker too! The whole room was excited and interested in thinking about big new thoughts!
    - President & CEO, Intracorp North America
  • David Allison sees and hears the patterns in the noise — and is then able to tell us what the real signal is. He's a born storyteller and people love him.

    - Douglas Coupland | Artist, Author
  • Audiences could listen to him all day!

    - Producer and Managing Director, Big Picture Conferences
  • Entirely new and quite priceless audience insights.

    - VP Consumer Innovation & Design, AMER SPORTS, Finland
  • Engaging, thought-provoking and overall fantastic!

    - Planner, Challenger Summit
  • Amazing delivery! Hit it out of the park!! Well Done!

    - CEO, Middle East Council of Shopping Centres

Speaker Biography

After decades in marketing, David Allison recognized that the world was changing. Seniors were rock climbing. Generation Z was listening to classic rock. Men were using Botox, and women were driving tanks. Wealthy people were shopping at Walmart while others were pinching pennies to buy Prada.

People were behaving in unpredictable ways, and he decided to find out why.

David soon learned that these mysterious behaviors were not so mysterious at all. It’s our values that drive what we do — not our age, gender, or income. Demographic labels only tell us what people are on the outside, not who they are on the inside. And it’s what’s inside that counts.

So he launched the Valuegraphics Project to create the first accurate inventory of core human values. And after 750,000 surveys in 152 languages, we now have a complete directory of human decision making. It’s the operating system that drives human behavior in 180 countries around the world.

Today, his team helps innovative organizations such as PayPal, Lululemon, and the United Nations Foundation connect to people by honoring their values. College textbooks have been revised to include valuegraphics, while David’s speaking engagements, books, and ideas attract innovative thinkers from all around the world.

According to Douglas Coupland, the author of Generation X, “David Allison sees the patterns in the noise and can tell us what the real signal is.” And from deep inside the data, David brings a clear and powerful truth to transform the way we work, and the world we live in. “Our values unite us,”  he says. “They can light the way for purpose-driven brands and lead us to a values-driven world.”