Green House Approach: Cultivating Deliberate Innovation
To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Chitra is at the forefront of a new approach reshaping innovation in the workplace: intrapreneurship. This presentation is all about harnessing the entrepreneurial drive within an existing organization to foster new ideas and creative thinking. Chitra shows leaders how they can practice intrapreneurship within their organizations, how they can identify the true agents of change within their companies, and how they can mobilize these agents to act.
Women in Tech: Trends, Realities, Misconceptions and How to Lead
Chitra has worked in the tech space for over 20 years with some of the world’s most notable organizations. Women who want to study, work in, and lead businesses in science and technology have much to add and should be proactively empowered to do so. Only 18 percent of undergraduate computer science degrees and 26 percent of computing jobs are held by women. It’s worse at the top of the corporate world — just 5 percent of leadership positions in the technology industry are held by women.
A better question might be, how can we collectively work to improve women’s participation in the tech industry at each key stage of their careers? The problem is far deeper than stats. They are embedded in our culture, language and unconscious biases that we all hold; both as men and women. How do we uncover what these are and how do we take those insights to drive real sustained change? How do we continue to trailblaze knowing these challenges in a hyper-competitive market?
The Future of Marketing: Trends, Technology, and Consumer Behaviour
How has technology changed the way we buy? What are the prospects for retail stores? How can we reach increasingly challenging markets? In this comprehensive talk, Chitra Anand looks at the future of marketing. The old school methods of print advertising and general campaigns are no longer sustainable. The surge of information and the digital space has given rise to new mediums of communication. We are interacting differently; we are referral-based buyers; we have greater access to information and influencers; and the power has shifted from businesses to consumers.
What is the impact of this, how do we make sense of it in a meaningful way? What trends can we predict and how will this impact the role of marketers? Anand lays it all out and provides hands-on, feasible solutions for this next gen of sales and marketing.