Dr. Brynn Winegard

Human brains have natural ‘fault-lines’ that lead to easier persuasion, influence, and compliance—in order to be better at these things, you just have to know where these fault-lines are. Like a form of ‘cognitive jujitsu’, in order to be our best at sales, we have to know what the tricks are that the human brain plays on itself to be more easily influenced or persuaded. Dispelling some of the common myths and exciting audiences with new and neat brain facts, Dr. Winegard unites and energizes audiences by delving into something we all have – a human brain. This keynote will leave audiences newly informed, inspired, ready to tackle their greatest sales challenges. After all, we are all looking for some version of compliance from just about everyone we meet all day long.

Everyone knows the feeling of having more items on our ‘to-do’ lists than time in our day. Some will assure you that better ‘time management’, ‘self-management’ or ‘managing through others’ is the key to higher productivity – though brain-sciences inform that none of this is true. Better motivation and higher productivity are within reach: they require better energy management. This keynote highlights the path of least resistance for moving from a ‘surviving’ or even ‘striving’ mindset into a ‘thriving’ one using secrets from brain science and principles of energy management. Discover how you can feel more motivated and be more productive by setting your brain, self, and day up for success.

Over 90% of all neural processing and 95% of decision-making is being made by your non-conscious brain. In fact, despite how it feels, the vast majority of your operation and experience is not under your conscious control: most of your perceptions, experiences, decisions, and conclusions are made at a subconscious level, fed to the conscious brain, mediated by the social, emotional, biological parts of your brain. In other words, you aren’t using nearly all of your brain to your purposeful advantage. Further, to be more successful, you have to learn to harness your whole brain, unleashing the power of the subconscious parts as well. This keynote will bust brain myths and highlight the 6 ‘brain science secrets’ that anyone can use to unleash their whole brain toward greater personal and professional successes.

Neuroleadership: Brain-Based Insights for Better Leadership
Good leaders are skilled at attracting and energizing a followership—these are skills that are latent in most of us and can certainly be taught, according to the tenants of neuroleadership. Developing yourself as an effective leader in this vain requires a solid grasp of human psychology, emotional intelligence, as well as the neural and cognitive factors that really engage, mobilize, and energize people. As we look through the lens of neuroleadership’s SCARF model, which defines the five domains of social experience that activate strong threats and rewards in the brain, leaders can gain a better understanding of how to develop themselves and others based on these five fundamental issues of importance to the human brain—especially and including during times of stress, strife, or rapid change. Learning how to effectively and skillfully manage social threat, pain, and reward perceptions in others is the hallmark of good (neuro)leaders.

Good leaders are skilled at attracting and energizing a followership—these are skills that are latent in most of us and can certainly be taught, according to the tenants of neuroleadership. Developing yourself as an effective leader in this vain requires a solid grasp of human psychology, emotional intelligence, as well as the neural and cognitive factors that really engage, mobilize, and energize people. As we look through the lens of neuroleadership’s SCARF model, which defines the five domains of social experience that activate strong threats and rewards in the brain, leaders can gain a better understanding of how to develop themselves and others based on these five fundamental issues of importance to the human brain—especially and including during times of stress, strife, or rapid change. Learning how to effectively and skillfully manage social threat, pain, and reward perceptions in others is the hallmark of good (neuro)leaders.