Lessons from the Den: Succeeding at Business and Being an Entrepreneur
Can anyone be an entrepreneur? Arlene’s emphatic answer is “Yes.” In this talk, one of Canada’s most high profile business women distills a lifetime of experience to reveal everything you need to know—and do—to start, to run, and to grow a great business. On stage, she displays a palpable and infectious belief in the entrepreneurial spirit; she reminds us of the major contributions Canadians have made to international business and the entrepreneurial tradition.
Success is often taken for granted; few stop to think about where it came from, what shaped it, what trials were involved. In this talk, Arlene tells her story, providing a rare look into the making of one of Canada’s most powerful business women. Filled with the key lessons Arlene has learned throughout her journey, this talk is underscored by modesty, grit, and enormous heart.
Leadership and Strategic Marketing
Marketing plays a fundamental role in all businesses—yet it is seldom held accountable the way other departments are. A superstar marketer driven by corporate objectives, Arlene shows us why marketing must be a top concern of leadership, and why creativity and accountability must go hand in hand. Otherwise, why bother with marketing at all? She will help decision-makers grasp the essential strategic function of marketing in an insightful, accessible and frank talk, anchored squarely to the bottom line..
Canadian Immigrant | RBC Top 25 Canadian Immigrant Award
Women’s International Film and Television Showcase | Lifetime Achievement Business Award
PROFIT Magazine | TOP 100 Women Business Owners
McGill University | Management Achievement Award
Canada’s Most Powerful Women Top 100