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Deirdre McMurdy

Prolific Business Journalist & Public Policy Analyst

Deirdre McMurdy’s career experience spans print and broadcast journalism, politics and corporate communications. She was a host of Canada AM for five years before producing and hosting her own business program for Global Television. She went on to host Moneywise for Global Television, while also writing a nationally-syndicated weekly column of the same name for the National Post and Southam national newspaper chain.

Photos

Toronto, Ontario, Canada

Presentations

Canadian Business Issues and Trends Strategic Communications Planning How to get the most out of branding with social media.

What to think and how to plan for climate change legislation.

Challenges of Recruiting, Retaining, and Engaging the Younger Demographic

  • "Deirdre McMurdy did a great job and was a real pleasure to work with. She was extremely accommodating which was wonderful for all concerned. I know that the audience really enjoyed her as a lot of them approached her afterwards to tell her so."

    - Canadian Federation of Independent Grocers

Summary Profile

Listening is a lost art. Most of us are so focused on making ourselves heard, we forget that it’s important to really listen to others. Whether it’s a question of boosting sales by ensuring that clients get what they want, building a competitive corporate culture or engaging key stakeholders, it’s important to hear what others are telling us. That’s something that Deirdre McMurdy, a long-time business columnist, reporter, network broadcaster and communications advisor knows plenty about. Over a long and distinguished media career, she has interviewed – and listened to – Canada’s leading CEOs, CFOs, entrepreneurs and thought leaders for the Financial Post, the Report on Business and as business editor and columnist at Maclean’s magazine. Her listening skills were sharpened further as the business anchor at CTV’s Canada AM and later at the Global television network as host of two live interview programs focused on business and consumers. Deirdre subsequently worked in Ottawa as the chief political columnist for the CanWest newspaper chain and she spent several years as a strategic communications advisor for a federal Cabinet minister. In a city where there are more people locked in “send “ mode than on “receive,” her ability to hear what was not being send proved invaluable. Adapting this business and public policy experience to the corporate world, Deirdre is a sought-after speechwriter for senior executives, as well as a respected troubleshooter and frequent facilitator. She’s always ready to share the insights she’s learned from listening.