Who’s Your City? How the Creative Economy is Making the Place Where You Live the Most Important Decision of Your Life
Place is becoming more relevant to the global economy and our individual lives. The choice of where to live, therefore, is not an arbitrary one. It is arguably the most important decision we make, as important as choosing a spouse or a career.
On Business Strategy: The Creative Corporation
Ever wonder why some companies die while others thrive? As Florida tells it, we have entered a whole new era of business competition. Having led large-scale studies of industries and companies from Toyota and other leading manufacturers to the software industry and high-end design, Florida shows how the key to success lies in three areas: harnessing cutting-edge design and innovation inside and outside the enterprise; attracting and retaining top high-performing talent; and picking the right set of locations. With real-world insight culled from more than two decades of research and his work with leading CEOs, Florida shows the keys to sustaining your creative edge and performance.
On the ‘Brain Drain’: Competing for Talent
Florida shows you the keys for attracting, retaining and managing the best and the brightest. Money is important but it won’t seal the deal, Florida argues. The best and the brightest are intrinsically motivated and seek out challenge, flexibility and the ability to work with other top talent in their working lives.
On Marketing: Capturing the Creative Class Consumer
There is no more powerful construct in marketing today than Florida’s idea of the “creative class.” While others talk about fragmenting markets and long tails, Florida shows you why the creative class of 40 million Americans with 50% of the wages and 70% of disposable income is a group your company can’t afford to miss.
On Real Estate: Real Estate for the Creative Economy
Location, location, location. It’s an old real estate adage, but it matters today more than ever before. Florida’s work on demographics and migration of the creative class has made him one of the most sought after speakers and consultants to the real estate industry.
Time Magazine | 140 Best Twitter Feeds
Foreign Policy | Top 100 Tweeters
Design Futures Council | Senior Fellow
Fast Company | Leadership Hall of Fame
Business Week | Voices of Innovation
Esquire Magazine | Best and Brightest
Creative Problem-Solving Institute| Parnes Creativity Award
Harvard Business Review | Breakthrough Idea of the Year
Washington Monthly | Book of the Year