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Matthew Luhn

Storytelling & Brand Expert, Pixar Alumni

Matthew Luhn is an accomplished storyteller, instructor, and story consultant, with over 20 years’ experience creating stories and characters at Pixar Animation Studios. Alongside his story work at Pixar, Matthew also trains Fortune 500 companies, entrepreneurs, and other professionals how to craft and tell stories that bridge the gap between business and heart to build stronger brands and business communication.

San Francisco, California, USA

Presentations

StorySelling
Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.

Big Data and Story Telling
Big data is changing everything from content development to culture itself. Matthew Luhn, a 20 year Pixar story veteran will share how big data is being used to create great stories and characters in films like Toy Story 3, Inside Out and beyond. Matthew’s experience and insight will empower and inspire publishers, advertisers and innovators on how to forge stronger, more meaningful connections with consumers.

Inspiring Creativity in the Workplace
As one of the original story creators at Pixar Animation Studios, Matthew Luhn participated in building and sustaining the creative culture at Pixar from startup to the most successful filmmaking group in the history of Hollywood. Matthew’s engaging and action-oriented talk will provide strategies on how to create a culture that encourages and nurtures new ideas, and embraces fear and failing as a necessary part of the creative process. He demonstrates how to empower relationships and build trust through authentic communication.

Becoming an Effective Leader, as Told by Pixar Heroes
In film and in the business world, every story needs a great hero. In this unique session, Matthew Luhn shares his tips and techniques to creating authentic, inspirational, and memorable heroes that are relatable to leadership and business. Exploring and analyzing the character traits of Pixar heroes and other great story protagonists can provide a model for outstanding leadership that will leave your audience inspired and empowered.

It’s the Feel that Seals the Deal: Are Your Consumers Feelin’ it?
70% of all first time visitors to Disney movies, stores, and theme parks return for more. Why? Because they want to feel delighted and entertained. To create a more profitable and desirable brand, we need to create experiences that affect people and make them feel something special. Without a clear feeling that follows our brand, we send out confusing messages to our clients and employees. Or worse, we blend in by telling the same story as everyone else, simply becoming white noise. Learn from Matthew Luhn as he shares how to discover and tell your one clear and concise message that will leave your target audience feeling that special something and wanting more.

  • Matthew was a true professional to work with. He customized his presentation to match our theme on data, and as he promised made the audience laugh, cry and learn something new about storytelling. He is a truly inspirational and inspiring speaker!

    - Head of Marketing EMEA, Quantcast
  • You were considered a highlight by everyone at the conference – they absolutely loved you and your message of storytelling and connection... your impact was huge! Thanks so much for sharing your energy, enthusiasm and wisdom.
    - Clorox
  • I had so much fun learning about story with Matthew! He made sure that everything was clearly explained, so when we jumped into an assignment we were prepared and excited to take it on. Matthew’s ability to brainstorm inspired us to keep reaching for the answers even when we ran into problems!

    - Storyboard Artist Cartoon Network
  • Inspirational, yet technical at the same time. He managed to convey how to tell a story, all while connecting personally with each and every member of our 400 person department!  He is definitely an AMAZING speaker, who brings an interesting background to the stage! He was AWESOME!

    - Novo Nordisk

Summary Profile

Matthew Luhn has heard thousands of great ideas while working at Pixar, The Simpsons, and ILM, but how is it that some of these ideas make great movies and TV shows, while others don’t make the cut? The answer: the best innovators and directors have developed a process that focuses their team’s creativity into not only creating great ideas but also fleshing them out – something Matthew has experienced firsthand.

Matthew Luhn delivers customized presentations at industry events that engage audiences with leadership exercises, powerful personal stories, and actionable advice.

His story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

With over 20 years of experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew’s story talk are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew’s story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.