Business Transformation: Drive Change and Create a Culture of Innovation
Disruptive innovation is happening all around us in almost every industry. “Disruptive Innovation” can mean: disrupting your competitors, customer relationships, internal processes, reward systems, management strategy, the status quo and “last century thinking”. But how do you create a culture of innovation that enables a big company to think and act like a small one? Mark shares insights on world-class companies that struggled with change – some that failed to adjust to meet changing markets and others that reinvented their business models and transformed entire industries with disruptive innovations.
Building a Most Admired Brand through Customer and Employee Engagement
Leaders of the world’s Most Admired Companies know that the customer experience IS the brand! Customer engagement is not about transactions, it’s about RELATIONSHIPS – acting as though you’d put your own money on the line in your customer’s company. If you were investing in your customer’s company, you’d think differently about how you deal with them and fight for their success like it was your own. Mark brings many examples of how the most admired brands approach customer engagement and set the standard for lasting customer relationships in their industries.
Most Admired Leadership: Nobody does it Alone! Building Great Teams
Mark shares insights into the top leadership qualities of the world’s Most Admired Leaders according to the most engaged employees. In a broad survey of over 10,000 employees in 110 countries, Mark’s research team identified the top eight leadership traits that people want from their leaders. He presents case studies from many of these leaders including his experience working directly with several of them. He outlines how the Most Admired leaders have achieved such enduring success over decades and how they consistently recruit, build and retain the highest performing teams.
Fanatic Sales Growth – Success Built to Last Growing from Good to Great to Admired
In this high-impact keynote, Mark reveals the critical drivers behind long-term sales growth and enduring success. He lays out the key factors that differentiate companies that are Good, those that become Great and those that are admired.
John F. Kennedy Institute for Entrepreneurial Leadership | Lifetime Achievement Award