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Darrell Bricker

CEO of IPSOS Public Affairs on National & International Trends

As the head of Ipsos Public Affairs, Darrell has his finger firmly on the pulse of public opinion, allowing him to provide unparalleled perspective on trends affecting business and the economy. Darrell is a strong voice and respected authority in global polling, with presentations tailored to your industry, with unparalleled knowledge and a fun sense of humour.

Toronto, Ontario, Canada


Empty Planet: The Shock of Global Population Decline
There was once a time when thought-leaders were warning us about the perils of our rapidly increasing global population.  Now the data is telling us quite a different story. In this presentation, based on his book of the same name, Darrell Bricker shows audiences how the global population will soon begin this decline, dramatically reshaping the social, political, and economic landscape. Drawing on a wealth of research and firsthand reporting, Darrell’s customized presentation will illustrate the dramatic consequences of this population decline & what this means for your organization. Audiences will be equipped with the insights & tools to identify opportunities around HR/workforce, target markets, product demands and more.

The Big Shift: The Battle between Old Canada and New Canada
Canada, once one of the world’s most consensual countries, is polarizing; with the west versus the east, suburban versus urban, immigrants versus old school, coffee drinkers versus consumers of energy drinks. The winners—in politics, in business, in life—will figure out where the people are and go there too.

What Canadians Think: About Practically Everything
Most Canadians think they know their country. They don’t. In his presentation, Darrell introduces audiences to the new Canada. Using the latest demographic and public opinion information, he tells a fascinating, fact-based story about the Canada of today, but also about the Canada of tomorrow. If you want to truly understand Canadians you need to hear the insights offered by Darrell in this fun, fascinating presentation customized for your group. Learn why Canadians think the way they do about things, and how these facts apply to your organization. What trends are going the biggest impact your teams future? 

HR | Building a Future-Ready Workforce Within an Empty Planet
Human Resources professionals are facing more pressures than ever before as we face an aging population. Where will your workforce come from? What skill sets will they need to advance your organization in the midst of change. Trends around automation, shifting skillsets, low immigration and urbanization, have all contributed to a scarcity accessing talent. Where will you find a diverse and skilled workforce for the future? In this presentation, leading international social researcher Darrell Bricker brings forward data-backed insights from his research for Empty Planet, customized to HR organizations. Audiences will leave with the insights needed to build out future-ready HR strategies that are ready to deal with the upcoming global population shift.

Key Takeaways
• Data-backed insights on what the demographics of your future workforce will be & where to find them.
• The wants & desires of your future workforce.
• The strategic adjustments needed to meet the realities of a pending Empty Planet.

Insurance | Shifting Policies For an Empty Planet
Throw out your actuarial tables. Darrell Bricker, CEO of IPSOS Public Affairs, shows insurance professionals the realities around our aging of the population – one who is living healthier and longer. How can organizations better address the special needs of women and men? What does a population who has fewer kids and more people on their own mean for policies as they relate to dependents? This presentation can be focused cross-border or customized to address a population within a particular set of borders.

Key Takeaways:
• The future customer market will be the aging market. He’ll show what the numbers say about the value in putting a strategic focus on older customers.
• How organizations can shift their policies to match demographic realities of Empty Planet.
• Where the big growth opportunities are, from underinsured immigrants to extended care & more.

Darrell also offers industry-customized presentations on Human Resources, Insurance, Manufacturing, Product Development and more. View a full overview of his presentations here.

Platform Plus

Panelist/In Conversation

  • Darrell hit the mark with our doctors. Given the size of the group and the informality of his address to the group, the session was interactive and informative – exactly what I was looking for. The Q&A could have gone on for the better part of the afternoon. Darrell is a very interesting individual and engaged the group in evolved thinking about our business…

    - Allergan
  • People loved his presentation and I have experienced a lot of lingering discussions on what he had to say in the last few days...provided a fresh perspective on a lot of topics we see covered in ag – population growth, demographics shifts, where the money is, etc.

    - Communications Project Manager, Canola Council of Canada
  • I liked his calm, professional presentation style - his low key sense of humour and clear command of the subject matter.

    - Human Resource Development Canada
  • Thank you for your informative and thought provoking presentation on Managing Public Affairs. Upon review of our conference evaluations forms, your presentation came out as being a very popular one!

    - Cdn Manufacturers of Chemical Specialties Assn
  • Darrell Bricker was an excellent speaker - very accommodating and easy to work with; our producers really appreciated what he had to say and enjoyed his presentation.

    - Dairy Farmers of Ontario
  • The event went really well. I’ve had one person say it was the best he’s been to that we’ve put on. Darrell was great, I got a lot of positive comments last night.

    - Innovators Alliance
  • We often find that pollsters put our delegates to sleep, but Bricker was just the opposite. He is engaging & relaxed. He isn’t the usual number cruncher. His presentation really changed some preconceived notions that our delegates had – which is exactly what we wanted

    - CropLife Canada

Summary Profile

Darrell isn’t your typical numbers guy. An engaging and relaxed business speaker, he presents data in a way audiences can relate to. He brings the latest insights backed by one of the world’s leading market research firms. Darrell tailors his presentations to speak specifically to the trends that are most important to your audience. While his comments and observations are driven by research, he also shares his personal observations gathered from over 25 years of working with some of the world’s most important public and private sector organizations.

His fresh insights will help inform better decisions. As the CEO for IPSOS Public Affairs, Darrell provides strategic advice to clients within the public, corporate and not-for-profit sectors. In his past roles, Darrell worked within the Prime Minister’s Office as the director of public opinion research and has been further involved as a consultant for clients within public and private sectors.

He is an active member of both the American Association for Public Opinion Research and the Marketing Research and Intelligence Association.  Darrell is also the founding President of the Canadian Association for Public Opinion Research. Darrell has co-authored several bestselling books on public opinion, including (with John Ibbitson) The Big Shift: The Seismic Change in Canadian Politics, Business, and Culture and What It Means for Our Future and (with John Wright) Canuckology: From Dollars to Donuts — Canada’s Premiere Pollsters Reveal What Canadians Think and Why and What Canadians Think About Almost Everything

He has been a regular commentator on public affairs for Reuters News, Global TV, CTV Canada AM, CTV National News, CTV NewsNet and CBC NewsWorld, and has also written for the Institute for Research on Public Policy, the Fraser Institute and The Globe and Mail.

Darrell is a passionate supporter of Canada’s military. In addition to being the Honorary Colonel for the Queen’s York Rangers, he is a member of Canada Company, an organization that raises funds to support the families of Canada’s soldiers. Darrell is also on the campaign cabinet for Fort York, Toronto’s oldest military facility. In recognition of his support to Canada’s military he was awarded a commendation by the head of the army.

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