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Adam Kreek

Olympic Gold Medallist, Adventurer & Social Entrepreneur

An Olympic Gold Medalist turned Engineer, Journalist, Adventurer, Adam is a Social Entrepreneur who walks the talk. Adam is a Journalist with CBC Sports, writing on topics of health and wellness for peak performance. He is a Champion with the Canadian Men’s Health Foundation, an organization dedicated to bettering health through science­based strategies. Adam also Chairs the Board of Directors of Greasecycle, a start­up Biodiesel company on Vancouver Island. As a Corporate Trainer, Adam teaches strategies of high performance to clients globally.

Victoria, British Columbia, Canada


Adam conducts an extensive pre-event interview to ensure that his story speaks authentically to each unique audience as well as fit within the broader context of conferences and events.  He works closely with his team to craft an authentic message that reinforces the best organizational goals, interests and cultures

How to Empower Drive, Engagement and Growth: Why Our Fear of Failure Fails Us We’ve got the balance wrong. A healthy fear of failure is essential. It reminds us of our accountability and emboldens the threat of consequence.  But excessive emphasis on failure can paralyze productivity and stop us from achieving our best work. Risk aversion, inner-resistance, self-sabotage, procrastination, anxiety and perfectionism are all signs that we hold an unhealthy fear of failure. Successful teams and organizations require a healthy relationship with failure. Too much fear – or too little – signals future disaster. Managing your fear of failure effectively allows for individual authenticity and reclaimed confidence.  And we need both for sustained success and performance. It’s time to reframe our fear of failure.

Inches: Creating and Sustaining Peak Performance: It’s not Sexy and it’s True: Slow and Steady Separates the Best from the Rest At the Beijing Olympic Games, my team’s goal was to gain one inch over our competition with every stroke. We won Olympic Gold by just over one second—or 220 inches. That’s one inch for every stroke. The inches add up. The same is true in business, entrepreneurship, career and life: quick fixes do not drive excellence.  Too often, we race for quick fix solutions, clinging to claims of easy success: “If only we could fail faster, schedule smarter or work harder”.  We maintain unsuccessful strategies at all costs to evade slowing down, re-strategizing and regaining our focus. The truth is, it takes focus and consistency to establish effective habits. We achieve peak performance when we prioritize the inches: powerful habits, strategies and tools that drive results. The definition of insanity is doing the same thing over again and expecting a different result.  It’s time to take time. Step back and implement the inches that will create and sustain peak performance.

Strong Teams, Shared Leadership: Strengthen team culture, improve communication and energize staff An incredible power is released when we work effectively together. When teams function optimally, they can be excellent tools to ensure resiliency, manage risk, and maximize achievement.  When the whirlwind takes over, busyness gains priority and stress levels run high. In a fast-paced environment, we often let communication and team dynamics suffer, and the costs are significant. Strong team culture is essential to sustain success. How can we foster authentic and lasting team culture? Reunite your team under a higher goal. Embolden the professionals on your teams to lead from within. Adam combines inspiring stories with an interactive presentation to share the concept of Shared Leadership with teams across sectors.

Manage Change and Overcome Obstacles: A Healthy Dose of Inspiration, Entertainment, and Education Stress, change and perceived obstacles can help us when we use them as intended: to motivate action. Failure in the mid-Atlantic? A crippling back injury months before the Olympic Games? Volatile markets while building a business? I’ve been there and will share my first-hand experience overcoming adversity. It’s time to hit the refresh button and boost your energy. I believe that we can use my story to empower your team to navigate current and future uncertainty with confidence. My narratives are compelling and supported by relevant research, which enables me to effectively teach key lessons of high performance that apply to shifting work environments. Participants will gain my best practices for managing change, and the tools that are necessary for consistent self-improvement. With the right tools, we can transition from current practices to future desired states. We can act as professionals and adopt an ethic of positive realism to all areas of life.  

Platform Plus

*Free optional offering with a keynote or workshop booking: Conference Fitness Program

Join Adam for a fun and invigorating early morning fitness session at your next conference. All abilities welcome and encouraged to attend! At no additional cost, we offer all keynote clients the option of booking Adam to lead a pre-breakfast outdoor fitness session. This option is guaranteed to refresh, energize and kick off the conference day for all. Most importantly, this session is all inclusive: all age, all body shapes, all fitness levels are welcome. If the only people who show up are the three exercise freaks training for their next seven marathons, Adam will sweep the halls knocking on room doors. He looks forward to meeting the mother of four who hasn’t put on her running shoes in three years, and the manager who knows his beer gut needs to shrink. Get out of bed and get moving: 6:29 am, rain or shine.

Adam’s outdoor fitness session is inspired by his local November Project. Adam will provide participants with fun, motivation and exercise that will renew energy, increase confidence and be the best start to your conference day.

Panelist/In Conversation

  • Adam made our conference an incredible success. He had us up on our feet, cheering and laughing, and he even shared his Olympic gold medal with us... Adam has the ability to connect with a diverse group in a really meaningful and relevant way - this makes him an exceptional speaker and role model. I would highly recommend Adam for any conference or event, and I sincerely hope to be able to work with him on future student leadership initiatives!

    - Student Leadership Development Coordinator, University of Waterloo
  • By tailoring and customizing his presentation, Adam ensured our corporate messaging remained on target. Adam's charismatic personality shines through as someone who is warm with passion and excited by life. This translated into several staff members speaking about him for days following the event; true evidence of a gold medal performance!

    - President & CEO, Concentra Financial
  • Adam did a fantastic job. His charisma and storytelling was very well received and he wove in safety and health messages impeccably. Audience was very impressed so I am extremely happy

    - Manager Health and Safety, Vancouver Airport Authority
  • Adam really captured the audience's attention - they were riveted for the full hour he spoke. His stories and candid advice where highly appreciated by the 550 UK business people who listened intently. Feedback following the event called out Adam's presentation as a highlight with many attendees saying it was the best keynote presentation they had heard!

    - Sales Excellence Manager, Microsoft UK
  • I was not prepared for [Adam's] enthusiasm and energy, and thoroughly enjoyed his style of presentation. [Adam] was able to put across a powerful message in a captivating way. He had our team laughing, nodding and participating all the way through.

    - Chief Executive Officer, Seymour Pacific Developments Ltd.
  • Adam was nothing short of spectacular. I'm regularly hearing key words and ideas from Adam's presentation in normal conversation here at Island Savings - "own it!" - and we all found his closing of the event with singing like Kreek an inspiration. It wasn't just belting out our anthem, it was putting our arms around our colleagues and singing it TOGETHER that brought us the vibrations we're still feeling today.

    - Senior Manager, HR, Island Savings Credit Union
  • Adam was amazing and received a standing ovation at the end of his speech. Everyone should hear Adam Kreek speak at least once in their life. He is a kind, caring, genuine person with great stories and inspiring messages to share. He does it in a very motivating, engaging and entertaining way. I could not recommend Adam enough. He would be a great fit for any group, event or conference.

    - Coordinator, Student Life Programs, University of Lethbridge
  • Adam did a really exceptional job at engaging the audience in his stories, and allowing them to really see “him” (his wittiness, humour and realism). He very nicely tied in the teamwork theme as well as directly relating his message to dietetics – a somewhat difficult task for those speakers who aren’t necessarily in the health care industry.

    - Dietitians of Canada Conference

Summary Profile

A world­class and interactive storyteller, Adam’s timeless performance philosophies serve to embolden organizational culture, re­boot team performance, and expand resiliency. Adam delivers keynote addresses and workshops on the topics of Peak Performance in the workplace, Shared Leadership, Managing Change Successfully and Strategies to Reframe Failure. Relevant, powerful, and transformative, Adam’s keynotes motivate, inspire, educate, and entertain.

During his 13­year rowing career, Adam won over 60 medals, including 43 gold medal performances. After a disappointing loss at the 2004 Athens Olympic Games, Adam and his team powered their way to a gold medal at the Beijing 2008 Olympic Games. Following his Olympic career, Adam was named Athlete Leader of the Year at the prestigious Canadian Sports Awards, and was elected to the Canadian Olympic Committee to direct sports policy in Canada. Adam and his teammates were inducted into the Canadian Sports Hall of Fame in June of 2014, the fourth hall of fame to recognize their momentous accomplishment.

Always eager to take on new challenges, Adam made the first ever attempt to row unsupported across the Atlantic Ocean from Africa to North America in January 2013. His goals were to advocate for adventure as a tool for self­development, to educate youth about the importance of sustaining the health our ocean resources, and to collect scientific data about the state of the Atlantic Ocean. After four years in planning and 73 days at sea in their 29­foot rowboat, Adam and his three teammates capsized just 10 days short of their destination. Fortunately, the crew’s exceptional safety and emergency planning ensured that all four members survived and much of their equipment and data was salvaged.

Adam also serves on the Board of Directors of the Island Biodiesel Coop and is a founding member of the Board of Directors of the BC Biofuels Network. He is a spokesperson for Whitehall Spirit rowing boats and clubs, and an active volunteer with Power To Be, bettering the lives of disadvantaged and disabled youth through cutting­edge outdoor adventure programming. Adam is former Board Member of the Canadian Olympic Committee where he worked in a leadership role to ensure the benefits of sport spread to the broader Canadian society, and of Clean Air Champions, where he worked for many years to educate Canadians about the importance of the link between personal and environmental health.

Adam is a Big Brother, with Big Brothers and Big Sisters. He recently served as Honorary Co­chair of the Elk Lake Boathouse Renewal Project and helped to raise $1.3 million to renovate the community facility that houses Canada’s Olympic Rowing Team. In addition to his work with organizations, Adam has worked with tens of thousands of youth in schools, instilling within our next generation the idea that the “secret to happy living is giving.”