Marketing
"In
the modern world of business, it is useless to be a
creative original
thinker unless you can also sell
what you create. Management cannot be
expected to
recognize a good idea unless it is presented to them
by a good
salesman."
David M. Ogilvy
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| If
you want to increase sales and profits for your company, generate
financial support, attract new employees, and build credibility
and awareness, take a good look at your marketing strategies. The
most successful companies have become the preferred supplier of
what they sell because they invest in creative marketing
strategies that capture the attention of new and existing
customers. Global Speakers Agency’s marketing
strategists and consumer experts offer the know-how and tactics to
take your business to the next level. Learn about the latest
marketing trends, best practices and valuable lessons for maximum
success.
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Peter
van Stolk |
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Steve
Saldebus |
President
and CEO Jones Soda
Most
Requested Topics
-
Guerrilla PR: Grabbing
Attention on a Low Budget
- Grounding a Brand:
Consumer
Loyalty from
the Ground Up
- Marketing to the Youth
Market
Marketing
maverick Peter
van Stolk has a unique, interactive approach to
grounding his products, an intense connection to his consumers and an
uncanny ability to predict trends. He entered the highly competitive
beverage industry, learned the rules and then promptly rejected them.
Peter has been able to attract attention by setting his products apart
from the rest and developing an emotional bond with his customers. This
bond has attracted the attention of the New York Times, CNN, People
Magazine and INC. magazine amongst many others. This is a guy
who's 'WhoopAss Canned Ham' flavoured soda made it to the hands of the Late
Night with David Letterman show, and ended up earning 30 times it's
value per bottle as a result...
Rave
Reviews
“The
presentation was phenomenal! Peter van Stolk was a hit. We’ve
heard so much great feedback already. We usually have people
sneaking out by 1:30 but everyone stayed put and we had to turn
people away.”
Canadian
Public Relations Society
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Creator
of Modrobes clothing, Designer, Entrepreneur, Anti-conformistMost
Requested Topics
-
The "accidental" success
of Modrobes
- “I
Want You In My Pants”:
Lessons from a Guerrilla
Marketer
As
a university graduate, Steve
Saldebus made a conscious
decision not to be a “suit”. He started his campus clothing line and
called it Modrobes meaning modern, casual, loose fitting garments. He
now 'clothes the modern world' with Modrobes as one of Canada's coolest
fashion shops. For
Steve it’s about doing something new, knowing
your client and giving them what they want. It’s about working hard,
making mistakes and learning as you go. It’s
about speaking to your customer in a unique way, not conforming to
industry “standards”, but always following your gut. "We make a
big point out of the fact that we're young, we're Canadian, we don't take
any money from the banks, and we're not a regular clothing company like
the GAP."
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Dianne
Buckner |
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Chris
Emery & Larry Finnson |
Business
JournalistMost
Requested Topics
-
Inside
Venture
- Business & The Media
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Managing HR Turbulence:
Employee Retention for
Canadian Business
- Opportunities
for Female
Entrepreneurs
Articulate,
straightforward and funny, Dianne
Buckner is host of the
award-winning CBC weekly series Venture, Canada's most
popular business program. The show provides Dianne the opportunity to see Canadian businesses
from the inside.
Learn from Dianne's 'Back to the Floor' Venture
series where Canada's top bosses left their luxurious offices to
sweat it out alongside their employees. Learn valuable lessons
about things leaders forgot, or never knew in the first place.
After all, in the high-pressured executive's job, it's easy to
lose touch with the day-to-day sales and marketing operations of a
successful company. And, after hitting the frontlines, every
participant makes immediate changes.
Tracking
business by following the real-life drama of commerce as it unfolds,
Buckner covers everything from two-man start-ups to mega mergers.
Rave
Reviews
“I
want to thank you again for your wonderful presentation yesterday.
It was just the right mix of information, inspiration and
entertainment … we collected evaluations from our audience, and
you should know you scored 4/4 on 99% of the responses. So the
audience really felt they benefited from your talk as well.”
WESBC
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Owners
Of Famed Clodhoppers Candy
Most
Requested Topics
-
The Sweet Success of
Entrepreneurship
- Product, Price, Promotion,
Package, Place and People
- Sales
and Marketing:
Package & Persistence
Pays Off
-
Personality Sells the
Product
Chris
Emery & Larry Finnson, developed a multi-million
dollar success story in the competitive candy industry.
Their
youthful, dynamic energy and never-say-die attitude have helped them
plough through near bankruptcy, nail-biting investor relations meetings
and getting in with the big guys like Wal-Mart and Dairy Queen. As a
result, their Kraves Candy Company has been ranked among the Top Ten Food
Companies in Canada by Food in Canada Magazine and they’ve experienced a
1,000% increase in gross income in their first 3 yrs of business.
Chris
and Larry
have been lauded for their sales and marketing techniques, with
Clodhoppers’ packaging makeover and promotion being featured in Profit
and Marketing magazines as a marketing & packaging success
story.
Rave
Reviews
"Excellent
presentation. Completely engaging, informative and fun. A welcome change..."
"Good
blend of their story with marketing insights. Very entertaining. Obvious
enjoyment of their business approach and deserving of their success. Great
use of video clips to deliver a tremendous marketing story."
Canadian
Marketing Association
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Linda
Nazareth |
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Ron
Buist |
Senior
Economic Analyst for Report on Business
Most
Requested Topics
-
Waking Up From the
Boom Years
- Beyond the Business Cycle
-
Labour Market
Demographic Forecasts
- Local, Provincial and
Macro Economic Opinions
Linda Nazareth provides a clear-eyed analysis of what
is happening in the North American and world markets and what may come
next.
With
considerable experience behind her both in the public and private
sectors, Linda Nazareth lends her expertise as the Senior Economic
Analyst for Report on Business Television providing viewers with
informed reporting and analysis of the day's economic data.
Should
marketing budgets be cut when the economy slumps? Linda’s
knowledge of the Canadian market will help organizations understand economic cycles that
shape our world, and she will show your organization how to prepare for
what to expect next. Rave
Reviews
"Your
presentation was extremely informative and thought provoking! Many
of our members requested a copy of your presentation as a reference
tool to look back on.”
Calgary
Region Home Builders Association
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Inventor
of "Roll Up the Rim to Win"Most
Requested Topics
- 7
Steps to Retail Success
- Tales from
Under the Rim:
Canadian Marketing Magic
- Pleasing the
Customer:
Your Business as a
Second Home
Ron
Buist is the marketing genius who led a once unknown
donut shop to phenomenal success as a Canadian institution. During his
24-year career in marketing with Tim Hortons, Ron’s many credits include
inventing the ever popular “Roll Up the Rim to Win” contest, and
producing the “True Stories” advertising television commercials.
Drawing
on his successful career, Ron sheds light on achieving business success
through best practices in marketing and customer service. Audiences come
away with relevant and practical advice, as well as an inspiring look at
the inner workings of a Canadian success story.
Rave
Reviews
“Buist's
version of the rise of Tims holds a lot of common sense lessons that
Canadian marketers of all stripes and sizes would do well to commit
to memory.”
Marketing
Magazine
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Jim
Carroll |
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Elaine
Dundon |
Strategic
FuturistMost
Requested Topics
- What
Comes Next? … and
What Should You Do
About It?
- How to Adapt to the New
World of Business
- Thriving
on Change! How
to Create an Innovation
Culture
Strategic
futurist Jim
Carroll provides customized insight into
cutting edge issues affecting your company, industry, or
association, helping you establish effective business strategies,
discover significant opportunities, and deal with issues of
corporate & organizational change.
How
does marketing fit into your organization's strategy? As
a frequent keynote speaker with some 1,000 presentations to his
credit, Jim is recognized as someone who
delivers. Clients value
the time Jim takes to customize his speech, including the time
taken to "know" their industry, their issues, and their
concerns. Result – Jim provides a keynote or workshop that
speaks directly to them.
Rave
Reviews
"Your
presentation was up-to-the-minute timely, possible only because of
your ability to work with conference organizers in advance to
determine our needs. This is a rare gift among keynote speakers,
and greatly appreciated!"
International
Newspaper Marketing Association |
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Innovation
ExpertMost
Requested Topics
-
Planting and Cultivating
The Seeds of Innovation
- Ten Concepts of
Innovative Marketing
- Using
Your Whole Brain
for Competitive
Advantage: The
Serious
Side of Creativity
Elaine
Dundon is a thought leader in innovation
management with extensive experience in business planning and
marketing strategy development, and the author of the best seller The
Seeds of Innovation – Cultivating the Synergy That Fosters New
Ideas. She has held management positions with Procter &
Gamble, Kraft, and Nestle, and she teaches a University innovation
management course that is the first of its kind.
Elaine
challenges people and organizations to go beyond “the way it’s
done in our industry.” She is the founder and chief strategist
of an international training firm that elevates the innovative
thinking potential of individuals, teams and organizations.
Elaine's energy and practical examples stimulate the imaginations
of her audiences, helping them conquer challenges and be inspired
to spark the innovation revolution in their organization.
Rave
Reviews
“Thank
you for making it fun. Thank
you for planting the seeds of innovation. You’ve definitely
lived up to your billing! We’ve
all learned a great deal.”
Centre
for Leadership, Ontario Public Service
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